We are delighted to share that Dr Shirie Ho from the newly established School of Transdisciplinary Studies for being recognised as one of the top ten authors in the field of AI-driven value co-creation in banking. According to a recent pioneering bibliometric analysis and systematic literature review[1], Dr Ho ranks second in citations among leading researchers in this area, with her paper, The Role of Artificial Intelligence in Consumers' Brand Preference for Retails Banks in Hong Kong, being listed among the top 20 most influential articles in the field.
Dr Ho's research focuses on how artificial intelligence can enhance collaboration between banks and customers to deliver mutual value. Her findings offer practical insights into how AI can improve customer experiences and build stronger connections between banks and their clients. It is a meaningful contribution to the evolving world of financial technology, and we are thrilled to see her effort being recognised internationally.
Prof Joshua Mok, our Provost and Vice-President (Academic and Research) and Director of School of Transdisciplinary Studies, remarks, "HSUHK is committed to breaking down traditional academic silos by fostering transdisciplinary studies, where research integrates insights from multiple fields to tackle complex, real-world challenges. Dr Ho's work exemplifies our ethos of Research with Impact, Impact with Care – we are advancing research that are not only groundbreaking but also mindful of their consequences, it is about creating value that benefits stakeholders at all levels – banks, customers, and the community at large."
This milestone is a moment of pride for HSUHK. Dr Ho's research achievement highlights not only the quality of research but also inspires students and academics to embark on transdisciplinary research with impact.
[1] Source of recognition is from Mostafa, R.B. (2025), "AI and value co-creation in the banking sector: a bibliometric analysis and a systematic literature review", International Journal of Bank Marketing, Vol 43, No. 6, pp. 1272-1294. https://doi.org/10.1108/IJBM-12-2024-0753